Tag Archives: Goals

Goal-Setting, Is It a Waste of Time?

Goals—there is such an art to them. I have consistently set many goals, but very inconsistently achieved those goals. I have read many books on how to manage goals. I have had many team discussions about goals, but they are still so very elusive to me.

I was immediately captured by Charlotte Crockett’s article, “Is goal setting a waste of time?” It didn’t disappoint. I think I understand more about why goal achieving is so elusive.

You can read the original article here: http://www.awaionline.com/2015/01/is-goal-setting-a-waste-of-time/


It is reproduced for you below.

By now, most of your friends who made New Year’s resolutions have already abandoned them. Unfortunately, that happens with business and personal goals, too. You set a goal, something happens that pulls you off course, and you abandon the goal. Until the next goal-setting event. It’s a vicious cycle.

After a while you start to wonder if it’s even worthwhile to set goals. After all, aren’t they limiting? What if a better opportunity comes up? Aren’t most goals just wishes, anyway? Is it just a waste of time?

There are some successful people, like copywriter Bob Bly, who don’t go through a formal goal-setting exercise every year. And yet, they’re able to achieve great things.

Marketer Matt Furey explained the mindset of people who don’t set goals during a recent online discussion about the value of goal-setting:


“There are those who are on auto-pilot for success, and they stay on course — defying all the studies. They have ‘goals,’ but not written goals or formalized plans. They’re seeing what they want, and it immediately goes into motion and action.”

People who don’t need to set goals have a steel self-will that drives them to successful actions, and away from distractions that draw most people off track.

It would be great to be that type of person. I know I’m not. In fact, few people are. The vast majority of people need goals to keep them motivated and on course.

Without a clear goal, you run the risk of falling into what I call “employee mode,” where you show up and wait for someone to tell you what to do.

Okay, so we need to set goals. The more the better, right? I can tell you from personal experience — absolutely not! I remember presenting my annual goals to my mastermind group several years ago. I had business goals (for several businesses), personal goals, fitness goals, financial goals, and on and on.

One of the guys looked at me and asked, “Are these your goals or an audition for Overachievers Anonymous?” Point made.

Over the years, I’ve whittled down my goal list to just one big goal today — building a high-income business using my copywriting and marketing skills. Every action I take is evaluated by determining if it will take me closer to my one big goal or pull me away from it.

And, you know what? I’ve made more progress toward that one goal than I ever did when I had a long list. It’s a big goal … really more of a life goal than an annual one. Which makes sense — most big goals take more than a year to accomplish.

Have you set goals for this year? Can you summarize them in one big goal? Whether you’ve set goals or not, take a few minutes to identify your big goal. It should be one that addresses your deepest desires.

Test your goal by asking the question, “If I accomplished this goal, would I be fulfilled?” If the answer isn’t a big YES, keep working.

Keep your goal handy … we’ll take a hard look at it over the next few days. By the end of the week, you’ll be confident that your goal is truly yours.

Then, with a solid goal, identifying the most important daily activities becomes simple — every task either moves you toward your goal, or away from it.

How many goals do you usually set each year? Have you found them helpful? Let me know in the comments!

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